Category Archives: fraud

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Posted on Tuesday, 6 June 2017 7:18 am by markpilip | Comments Off on Occam’s Bots

Fake News Root Cause: Digital Advertisers

Posted on Wednesday, 10 May 2017 9:32 am by markpilip

Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading →

Posted in fraud, Leadership, Marketing, Philosophy, Rants | Tagged , , , , , , | Comments Off on Fake News Root Cause: Digital Advertisers

When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading →

Posted on Tuesday, 2 May 2017 7:36 am by markpilip | Comments Off on Assume Fraud Is Worse

Ad Fraud Crash Course

Posted on Thursday, 6 April 2017 12:33 pm by markpilip

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →

Posted in fraud, Marketing, Media, Security | Tagged , , , , , , , , , , , , | Comments Off on Ad Fraud Crash Course