Tag Archives: SSP

Bet Your Ads Aren’t Loading

Posted on Tuesday, 23 January 2018 8:27 am by markpilip

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading →

Posted in Data, digital marketing, fraud, Media | Tagged , , , , , | Comments Off on Bet Your Ads Aren’t Loading

Publisher Advice From a Buyer

Posted on Friday, 12 January 2018 8:31 am by markpilip

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading →

Posted in Branding, Data, digital marketing, Marketing, Media, Strategy | Tagged , , , , , , | Comments Off on Publisher Advice From a Buyer

Ad Blockers: Common Sense

Posted on Monday, 8 January 2018 9:18 am by markpilip

With the recent news of the Spectre and Meltdown CPU flaws, it’s more important than ever that you do a few things: Install ad blockers (do your homework first* [update: see how-to below]!) Turn on DNT (for whatever that’s worth) … Continue reading →

Posted in Data, digital marketing, fraud, Media, Privacy, Security | Tagged , , , , | 2 Comments

We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading →

Posted on Friday, 30 June 2017 3:05 pm by markpilip | Comments Off on When Auctions Aren’t Auctions

Working with ad exchanges? Do these things. Continue reading →

Posted on Thursday, 11 May 2017 9:00 am by markpilip | Comments Off on Ad Exchange Rules of Thumb