Monthly Archives: July 2014

Creating Interest Through Jargon

Posted on Wednesday, 23 July 2014 9:18 am by markpilip

If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading →

Posted in Branding, Communications, Marketing | Tagged , , , , | 2 Comments

The Customer is Right. Usually.

Posted on Wednesday, 16 July 2014 7:26 am by markpilip

Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should never … Continue reading →

Posted in Branding, Customer Care, Marketing, Product Development | Tagged , , , , | Comments Off on The Customer is Right. Usually.

Administrivia Root Cause: The Simple Heuristic

Posted on Thursday, 3 July 2014 7:00 am by markpilip

I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading →

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Improve Your Content Marketing With One Simple Trick

Posted on Wednesday, 2 July 2014 5:30 am by markpilip

How do you know if your content marketing is any good? Well, if you’re using the term “content marketing” to describe what you’re publishing, it’s a good sign it probably stinks. If the generic “content” is the best you can … Continue reading →

Posted in Communications, Media, Rants | Tagged , | 1 Comment

You Can’t Take Vacation, You Say?

Posted on Tuesday, 1 July 2014 10:32 am by markpilip

The decision to work yourself to death can’t be unmade. The ones you make the decision for won’t be at your funeral.  They will be busy replacing you with somebody else. So tell me again why you’re so indispensible that … Continue reading →

Posted in Leadership, Philosophy, Update | Tagged , , , | Comments Off on You Can’t Take Vacation, You Say?