Monthly Archives: March 2017

Are You Running These Ads? Why?

Posted on Friday, 24 March 2017 4:20 pm by markpilip

Go to your digital marketing team and your advertising agency and see how many of those people are using ad blockers so they can get their work done. You might be surprised and you should be embarrassed. Continue reading →

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One word that seems to have been banished from business is “vendor.” It has been replaced by the kinder, everybody-gets-a-medal term “partner.” I hear this all the time in pitches to my clients. “We want to partner with you to … Continue reading →

Posted on Friday, 24 March 2017 8:50 am by markpilip | Comments Off on Partner? Nope. Vendor!

Blockchain vs. Digital Fraud?

Posted on Thursday, 23 March 2017 7:30 am by markpilip

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →

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Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.

Posted on Tuesday, 21 March 2017 10:26 am by markpilip | Comments Off on Marketing: It’s About People

Advertising Needs More History Majors

Posted on Monday, 20 March 2017 10:15 am by markpilip

In the United States in 2014, only 1.7% of the undergraduate degrees awarded were history degrees. In the period since 1971, the share of history and social sciences degrees has declined from 18% to 9%. 1 Why study history? According to … Continue reading →

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Fairy Tale: “Ads We Want to See”

Posted on Wednesday, 8 March 2017 8:57 am by markpilip

One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading →

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Answering critics

Posted on Thursday, 2 March 2017 11:25 am by markpilip

Originally posted on Marketing Science:
Our critics have been few, and rather kind (nothing of substance has been raised). Now and then a marketing guru issues a thinly disguised advertisement for their consulting services that tries to have a go…

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