Category Archives: Behavioral economics

Default Power

Posted on Thursday, 5 April 2018 10:37 am by markpilip

Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading →

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Let’s Market to Humans in 2018

Posted on Friday, 29 December 2017 9:36 am by markpilip

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading →

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Autonomy: Kitchen Cabinet Installers vs. Office Workers

Posted on Monday, 1 May 2017 11:03 am by markpilip

I’m listening to the kitchen cabinet installers upstairs working on my new kitchen and it dawned on me that they have more autonomy than a typical cube- or open-plan dweller in an office. As Dan Pink points out, it’s mastery, … Continue reading →

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What happens when everyone is a part-timer?

Posted on Tuesday, 14 January 2014 10:50 am by markpilip

I’ve tried to live my business life following the adage “If my neighbor doesn’t have a job, sooner or later I won’t either.” I believe that strong communities exist when there is mutual respect, free exchange of ideas (good and … Continue reading →

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Tweeter (TWTRQ) Isn’t Twitter and the (Ir)rational Market

Posted on Friday, 4 October 2013 3:10 pm by markpilip

We’re smart, we’re rational, we do our research, we can’t be fooled. So we tell ourselves. But when it gets to be time to make a quick buck, everything goes out the window. Today, Tweeter Home Entertainment Group Inc.’s, the … Continue reading →

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Irrationality and Flight Change Decisions

Posted on Tuesday, 11 June 2013 4:33 pm by markpilip

As I write this, I’m relaxing while sitting in a nice NASCAR-themed restaurant in the Charlotte airport having a beer, catching up on email and listening to “Gimme Shelter” by the Rolling Stones. Fifteen minutes ago the outcome could have … Continue reading →

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