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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Branding
Vision’s All You’ve Got
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Posted in Branding, Philosophy, Product Development
Tagged product development, strategy, vision, Why
3 Comments
Get Better Before You Start Shouting
Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading
Posted in Branding, Communications, Marketing, Product Development
Tagged marketing, product development
2 Comments
Real Innovation…
…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet. Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to … Continue reading
Posted in Branding, Communications, Leadership, Product Development
Tagged communications, product development, Simon Sinek, Why
1 Comment
Not Offensive, Just Stupid
Congratulations to the Giants for their Super Bowl win yesterday. I was also glad to enjoy an entertaining game that kept me interested until the last play. Less entertaining were the GoDaddy ads. They’ve been a one-trick pony for years … Continue reading
Improve Your Super Bowl Ads
When I watch ads during the Super Bowl Big Game, I usually find myself muttering “call to action, call to action” to the point that my wife starts putting away the sharp objects. The amount of air time that’s wasted … Continue reading
Posted in Branding, Marketing
Tagged media, Super Bowl, technology, television
Comments Off on Improve Your Super Bowl Ads
Building Your Brand with Top Level Domains
Do you have a strong brand name? Wouldn’t you like to own the letters to the “right of the dot?” I think it’s a really good idea to consider it. ICANN recently opened the window for new top level domains–for … Continue reading
Apple Wins CES
I didn’t go to CES this year and, with any luck, I never will. I think it’s easier to follow the flow of news from outside Las Vegas by watching my RSS feed, Twitter and other social media channels. While … Continue reading
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
No Press Didn’t Kill Your Product
Products fail in the marketplace all the time. There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work. Look at the … Continue reading
Posted in Branding, Marketing, Product Development, Rants
Tagged communications, marketing, product development
8 Comments
Business = People
“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?
Posted in Branding, Leadership, Philosophy
Tagged communication, Sinek, Why
Comments Off on Business = People
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