markpilip
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Waiting Two Years–Why Most B2B Marketing Isn’t Marketing
If you’re a B2B marketer and knowing the customer isn’t #1 on your agenda, fix it now. Continue reading
Building Blockchains of Trust
I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading
2014 in review
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,300 times in 2014. If it were a cable car, it … Continue reading
Posted in Uncategorized
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The Point of Education
The point of education is not to learn from a predetermined set of knowledge. Nor is it to learn how to learn or how to fish for yourself. The point of education is to learn how to teach yourself.
Stop Looking to Trade Up Your Employees
I often hear that companies are “bowing to investor pressure” when shutting down lines of business or divesting business units, shedding thousands of jobs in the process. Or that investors “demand” outsourcing or offshoring strategies. Nonsense. Nothing could be further … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged leadership, people, Wall Street
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Sales: Where the Rubber Hits the Road
I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading
Posted in Marketing
Tagged Black Friday, social media
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OODA Loops for Incident Response, Marketing, and Communication…
Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier. I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing. Why not “get inside … Continue reading
Posted in Communications, Security
Tagged Bruce Schneier, cybersecurity, OODA loop
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Rediscovering Direct Mail
I get a kick out of articles like this one. The BBC author appeared surprised that A/B testing for marketing was invented–I’d say perfected–in direct mail. I guess us old dogs are responsible for some “new” tricks after all! Takeaway: … Continue reading
Questions Advertisers Should Ask of AT&T and Verizon
It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading
Posted in Data, Marketing, Philosophy
Tagged AT&T, data, do not track, privacy, tracking, Verizon
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K.I.S.S. Your Copy
You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading
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