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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Get Better Before You Start Shouting
Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading
Posted in Branding, Communications, Marketing, Product Development
Tagged marketing, product development
2 Comments
Discovering New Ideas Through Books
My colleague Miten Sampat recently wrote about his college experiences in visiting bookstores and discovering new books and his concerns over the demise of bookstores. He also touts Findings as a service to help with discovery of new ideas. That … Continue reading
Groupthink: A Caution for Summer Planners
The classic article Groupthink was just brought to my attention via RSS feed. Most of us have heard of the 1952 article, but how many have read it recently or at all? If you’re taking part in summer strategy or … Continue reading
Posted in Leadership, Philosophy
Tagged budgeting, planning, strategy, thinking
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Remember D-Day
At 0016 hours today, the Horsas began to crash-land near the Caen Canal in Normandy, France. The liberation of Europe was under way. Over 24,000 young men jumped from planes or landed in gliders to support the 160,000 men who … Continue reading
Scale and the Unbelievers
There are two things that matter when building great products, movements or companies. They are easy to follow, easy to understand and also incredibly easy for those of us with MBAs and too much corporate experience to screw up. User … Continue reading
Posted in Entrepreneurship, Marketing, Product Development, Strategy
Tagged ideas, Innovation, product development, Simon Sinek
1 Comment
Give it Away
In the digital world, the more you: Give things away. Share your ideas. Fail. the better you will do. It’s contradictory to everything we learned in business school. But in B-school we were operating in a world of scarcity. Everything … Continue reading
Clerks as CEOs
Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading
Real Innovation…
…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet. Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to … Continue reading
Posted in Branding, Communications, Leadership, Product Development
Tagged communications, product development, Simon Sinek, Why
1 Comment
Reacting to Mainstream Media Articles
The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading
Posted in Communications
Tagged apple, communications, media, PR
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Why You’ll Fail to Have a Great Career: Passion
Larry Smith, an economics professor at the University of Waterloo, tells a TED audience why they’ll fail to have a great career. It’s a funny and engaging talk. And it’s right. Professor Smith gives a number of reasons why you … Continue reading
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