Tag Archives: bots

Your Facebook Rebate

Posted on Monday, 16 July 2018 10:27 am by markpilip

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , , | Comments Off on Your Facebook Rebate

Bots in the Walled Garden!

Posted on Friday, 29 September 2017 10:17 am by markpilip

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , , , , | Comments Off on Bots in the Walled Garden!

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Posted on Tuesday, 6 June 2017 7:18 am by markpilip | Comments Off on Occam’s Bots

Ad Fraud Crash Course

Posted on Thursday, 6 April 2017 12:33 pm by markpilip

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →

Posted in fraud, Marketing, Media, Security | Tagged , , , , , , , , , , , , | Comments Off on Ad Fraud Crash Course

Rise of the Bot: Organic Traffic is “Over”

Posted on Friday, 10 February 2017 10:19 am by markpilip

You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading →

Posted in Marketing, Uncategorized | Tagged , , , , , | Comments Off on Rise of the Bot: Organic Traffic is “Over”