Tag Archives: GDPR

Default Power

Posted on Thursday, 5 April 2018 10:37 am by markpilip

Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Security | Tagged , , , , | Comments Off on Default Power

Mad Men Was Better

Posted on Wednesday, 10 January 2018 9:15 am by markpilip

You used to pay your ad agency a 15% commission back in the day. You groused about the high fees, the bad or non-existent data about campaign performance and wondered why you had to pay for those fancy Madison Ave … Continue reading →

Posted in Branding, Communications, digital marketing, Marketing, Media | Tagged , , , , , | Comments Off on Mad Men Was Better

Let’s Market to Humans in 2018

Posted on Friday, 29 December 2017 9:36 am by markpilip

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Direct Response, fraud, Leadership, Media, Philosophy, Predictions, Privacy, Strategy | Tagged , , , , , , | Comments Off on Let’s Market to Humans in 2018