Category Archives: Guitar

I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading →

Posted on Wednesday, 21 February 2018 8:02 pm by markpilip | Comments Off on We Couldn’t Afford To Buy Records

>$5 CPM for This? YouTube Head-Scratcher

Posted on Monday, 1 January 2018 11:06 am by markpilip

I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that  a fairly recent video of a guitar I purchased generated $6.19 … Continue reading →

Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy | Tagged , , , , , , , , , , | Comments Off on >$5 CPM for This? YouTube Head-Scratcher

Guitar Effects: Two Legends and a Sale

Posted on Friday, 1 September 2017 9:12 am by markpilip

My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading →

Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing | Tagged , , , , , , | Comments Off on Guitar Effects: Two Legends and a Sale

Nitrocellulose lacquer: the smell of customer service?

Posted on Tuesday, 23 June 2015 10:16 am by markpilip

If you want to experience outstanding customer service in action, I suggest you visit Wildwood Guitars in Louisville, CO. I took a detour yesterday to visit the famous guitar emporium on a trip to Aspen and was greeted by Senior … Continue reading →

Posted in Branding, Customer Care, Guitar, Marketing, Travel | Tagged , , , , , , | Comments Off on Nitrocellulose lacquer: the smell of customer service?

Forget Big Data. Improve Marketing With a Cathode Follower!

Posted on Monday, 16 June 2014 1:22 pm by markpilip

What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading →

Posted in Communications, Guitar, Marketing, Organization | Tagged , , , , , , , , | 1 Comment