Category Archives: Media

Gaming AdTech: Easier Than Go Fish

Posted on Sunday, 27 November 2016 9:27 am by markpilip

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading →

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Still Trust in Big Data?

Posted on Wednesday, 9 November 2016 7:55 am by markpilip

We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading →

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Where’s the Digital Tear Sheet?

Posted on Tuesday, 1 November 2016 9:21 am by markpilip

Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading →

Posted in Communications, Direct Response, Marketing, Media | Tagged , , , , , | 2 Comments

Digital Flim-Flam: Mode Media Edition

Posted on Tuesday, 20 September 2016 6:02 am by markpilip

How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading →

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Pokémon Go: This Year’s Ice Bucket Challenge

Posted on Tuesday, 12 July 2016 8:59 am by markpilip

Starting roughly, oh, today, marketers and ad agencies will be asked to “do the same thing as Pokémon Go.” Continue reading →

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(Occam’s) Razor-Sharp Targeting

Posted on Tuesday, 4 August 2015 9:48 am by markpilip

A straight razor–used properly and with care–can do the job as well (or better) and far more cheaply than one of the newfangled five blade gizmos being sold by the big consumer products companies. Likewise, sometimes the best targeting and … Continue reading →

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Full circle: data cards for PMP and programmatic buys!

Posted on Wednesday, 10 June 2015 12:20 pm by markpilip

More proof that even programmatic media needs to be sold, and is not just bought. I received an email from Kantar Media that looks just like the ads I used to see in DM News touting new-to-market files. The email … Continue reading →

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Social Media: How To Focus On The .02%

Posted on Wednesday, 11 February 2015 8:06 am by markpilip

Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading →

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Improve Your Content Marketing With One Simple Trick

Posted on Wednesday, 2 July 2014 5:30 am by markpilip

How do you know if your content marketing is any good? Well, if you’re using the term “content marketing” to describe what you’re publishing, it’s a good sign it probably stinks. If the generic “content” is the best you can … Continue reading →

Posted in Communications, Media, Rants | Tagged , | 1 Comment

Innovate Creatively or Die, New York Times

Posted on Thursday, 22 May 2014 1:44 pm by markpilip

I love the New York Times. I learned how to read newspapers in school, with the Times as the teaching vehicle. What I recall learning: It contains “All the News That’s Fit to Print” The Times always gets the facts … Continue reading →

Posted in Analysis, Branding, Marketing, Media, Organization, Strategy | Tagged , , , , , , | 4 Comments