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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Rants
Yes, Doc Searls, Direct Marketing *IS* Advertising
Doc Searls, one of the authors of the Cluetrain Mainfesto (excellent book), blew it yesterday in his blog post. In it, he writes of the need of “real” advertising to exorcise the influence of Direct Marketing. It’s direct response, you … Continue reading
Posted in Direct Response, Marketing, Rants
Tagged advertising, direct marketing, direct response
1 Comment
No Press Didn’t Kill Your Product
Products fail in the marketplace all the time. There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work. Look at the … Continue reading
Posted in Branding, Marketing, Product Development, Rants
Tagged communications, marketing, product development
8 Comments
Two Types of People
There are two types of people in the corporate world. Those that ship product. Those that explain how they’re planning to get a team together to build the requirements to gain the approval to get the funding to hire the … Continue reading
Posted in Career, Leadership, Philosophy, Rants
Tagged leadership, organization, product development
Comments Off on Two Types of People
Lazy Salespeople
I love being sold. I can even suspend disbelief in the interest of hearing just why I need a $44K CUV instead of a $15K subcompact that will do the job, arguably, just as well. What I can’t stand is … Continue reading
Malicious Compliance
Seth Godin’s terrific post on willful ignorance today caused an immediate snap reaction thought: “Malicious Compliance.” Malicious Compliance is what you get from that DMV clerk who falls back on a meticulous compliance with state policy, even when it’s not … Continue reading
Portals to Mindset Changes
I hate cell phones ringing when something important is going on. Yet you will never, ever hear my phone go off in a presentation, meeting, church or other event when it’s inappropriate. The reason is that every time I go … Continue reading
Posted in Leadership, Rants
Tagged cell phone, meetings, preparation, technology
Comments Off on Portals to Mindset Changes
Fire 20%
You need to fire 20% of: Customers Products Features Things you do every day each and every year. A lot of those things made sense last year or the year before. And a lot of those customers may have been … Continue reading
Posted in Leadership, Product Development, Rants
Tagged 80%, customers, Lefsetz, product development, profitability
1 Comment
The Lazy Train (IAD)
Riding the new Aerotrain at Dulles airport right now and noticed an incredibly dumb communication oversight. Rather than have the announcements for the gates recorded in a nice human voice, the train builders elected to use a robot voice. It … Continue reading
Posted in Marketing, Rants, Travel
Tagged communication, Innovation, travel
Comments Off on The Lazy Train (IAD)
Corporate Sports
Go into any office, particularly early in the day once everybody has had a chance to get settled and have their coffee. What do you hear? Keyboards clacking away, punctuated by the periodic click of the mouse as the send … Continue reading
Marketing Ain’t Stealing
Simon Sinek’s post today covers a couple of faux products he purchased recently by mistake. His mistake. The companies that he purchased these products from had full intent of stealing his money by selling fake products and, ironically, destroying their … Continue reading
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