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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: digital marketing
How Many Tracking Pixels to Screw in a Light Bulb?
I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading
Posted in Analysis, digital marketing, Marketing, Media, Privacy
Tagged adtech, digital marketing, digital media, martech, pixels, technology, tracking
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Handling Marketing “Helmet Fire”
Helmet fire, also known as task saturation, is a silent killer among pilots. As more things happen at once, you start to fail. You might get fixated on one thing–like the 20 cent light that killed 101 aboard Eastern Air … Continue reading
Posted in digital marketing, Marketing, Tactics
Tagged digital marketing, targeting, task saturation
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Videri Quam Esse: P&G and Digital Advertising
P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading
Posted in digital marketing, fraud, Marketing, Media, Strategy, Tactics
Tagged digital marketing, duopoly, Facebook, fraud, Google, marketing strategy, P&G, waste
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Print out a page with your ad on it. Put it on the whiteboard and give your buying team a marker and ask them to draw out exactly how that particular ad showed up on that particular website and why. By that, I mean all the names of the ad tech and martech players involved. No looking anything up. Continue reading
Wednesday, 19 July 2017 12:41 pm
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Before You Worry About Match Rates…
But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Strategy, Tactics
Tagged digital marketing, DMP, DSP, match rates, onboarding, strategy, tactics
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Why are digital marketing vendors so obsessed with automating the processes involved in advertising? Continue reading
Monday, 22 May 2017 12:25 pm
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Fake News Root Cause: Digital Advertisers
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
Posted in fraud, Leadership, Marketing, Philosophy, Rants
Tagged adtech, Digiday, digital marketing, fake news, fraud, journalism, New York Times
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Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
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