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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: product development
“The Channel” to Nowhere
Why do you sell through distributors, resellers, VARs, or in other words, “the channel?” Is it worth your time building lots of infrastructure to manage the rules around distributing your product, dealing with channel conflict, commissions, “owning the customer” and … Continue reading
Posted in Customer Care, Organization, Product Development
Tagged channel, distribution, product development, sales, strategy
3 Comments
No Press Didn’t Kill Your Product
Products fail in the marketplace all the time. There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work. Look at the … Continue reading
Posted in Branding, Marketing, Product Development, Rants
Tagged communications, marketing, product development
8 Comments
Two Types of People
There are two types of people in the corporate world. Those that ship product. Those that explain how they’re planning to get a team together to build the requirements to gain the approval to get the funding to hire the … Continue reading
Posted in Career, Leadership, Philosophy, Rants
Tagged leadership, organization, product development
Why There’s No iPhone 5
Now I know why Tim Cook didn’t introduce the iPhone 5. I believe that Steve Jobs, ever the thinker and ever the showman, is playing out his final and best script. And while doing so, he completes the smooth transition … Continue reading
Posted in Uncategorized
Tagged apple, product development, strategy
Passionate Product Managers
Startups beat large corporations primarily due to a lack of passion. Sure, the large company might have everything one thinks you might need to win in new product development: Capital Development resources Development process But what’s missing is the thing … Continue reading
Fifty Little Cups of Coffee
I’m a continuity direct response marketer. My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Each test was, essentially, a small bet of $500 to $50,000. … Continue reading
Posted in Career, Diversity, Entrepreneurship
Tagged direct marketing, Diversity, ideas, product development, testing
Planning to Kill Creativity
It’s annual planning time for big corporations and many of us are working feverishly on revenue and expense forecasts for existing products, planning our three year product roadmaps, capital budgets, new initiatives and the like. It’s all very important, especially … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged creativity, Innovation, planning, product development
2 Comments
Minimum Viable Work Product
I love the concept of the Lean Startup. But does the philosophy work for those of us who work for larger corporations or who are entrepreneurs? I won’t get started on my opinions on most Product Management and Product Marketing Management … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged agile, lean, product development, startup
Fire 20%
You need to fire 20% of: Customers Products Features Things you do every day each and every year. A lot of those things made sense last year or the year before. And a lot of those customers may have been … Continue reading
Posted in Leadership, Product Development, Rants
Tagged 80%, customers, Lefsetz, product development, profitability
1 Comment
Fail Spectacularly
Andy Swan writes, as usual, another good blog post today. He asserts that in order to win, you have to know how much you’re willing to lose. And he takes to task the use of Chinese Math, which I learned … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged entrepreneurship, product development, startup
