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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Planning to Kill Creativity
It’s annual planning time for big corporations and many of us are working feverishly on revenue and expense forecasts for existing products, planning our three year product roadmaps, capital budgets, new initiatives and the like. It’s all very important, especially … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged creativity, Innovation, planning, product development
2 Comments
Minimum Viable Work Product
I love the concept of the Lean Startup. But does the philosophy work for those of us who work for larger corporations or who are entrepreneurs? I won’t get started on my opinions on most Product Management and Product Marketing Management … Continue reading
Posted in Entrepreneurship, Leadership, Product Development
Tagged agile, lean, product development, startup
Comments Off on Minimum Viable Work Product
Portals to Mindset Changes
I hate cell phones ringing when something important is going on. Yet you will never, ever hear my phone go off in a presentation, meeting, church or other event when it’s inappropriate. The reason is that every time I go … Continue reading
Posted in Leadership, Rants
Tagged cell phone, meetings, preparation, technology
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Don’t Tie Your Brand to Your Company
I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company. Now I suppose if you work for a … Continue reading
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
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Remember D-Day
At 0016 hours today, the Horsas began to crash-land near the Caen Canal in Normandy, France. The liberation of Europe was under way. Over 24,000 young men jumped from planes or landed in gliders to support the 160,000 men who … Continue reading
Your Meetings Suck (And So Do Mine)
My latest efforts to improve my leadership focus on the subject of meetings. Specifically, how to reduce the number and duration of those meetings and get people back to work. You have too many meetings, they suck and the people … Continue reading
Monitor Your Sales Calls? Yep, It’ll Save You Money
I just got a sales call from a very large information services company. The inside salesperson wanted me to purchase some the data they had to offer and was asking if I was the right guy. I answered “sure” and … Continue reading
Posted in Marketing, Sales
Tagged branding, sales, telemarketing
Comments Off on Monitor Your Sales Calls? Yep, It’ll Save You Money
Fire 20%
You need to fire 20% of: Customers Products Features Things you do every day each and every year. A lot of those things made sense last year or the year before. And a lot of those customers may have been … Continue reading
Posted in Leadership, Product Development, Rants
Tagged 80%, customers, Lefsetz, product development, profitability
1 Comment
Payment Processors are the Ball Bearing Factories in the War on Spam
Has the Schweinfurt of the spam industry been identified, in the form of three big credit card payment processing companies? The New York Times published an interesting article today, which indicates that 95 percent of the credit card transactions for … Continue reading
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