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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Utica: City With a Warm Heart
My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime. It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading
LTV>CPA
Fred Wilson recently wrote this great post on LTV>CPA. It’s something us old-school direct marketers had ingrained in us from day one. It’s something that’s not taught as much as it used to be. It’s worth a read, particularly the … Continue reading
Posted in Data, Entrepreneurship, Marketing
Tagged analysis, direct marketing, financials
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Big Data and the Rise of Asymmetrical Analytics
The McKinsey Global Institute just issued their report Big data: The next frontier for innovation, competition, and productivity. It’s worth the time to read and act on (not think about). Now. The McKinsey analysis looks at five sectors in some detail–health … Continue reading
It’s Never About The Money–UAW Wages Aren’t Why U.S. Cars Suck
Interesting article in The Truth About Cars on how Ford still has an $8/hour fully-loaded disadvantage to the transplant (Japanese and non-union) automobile manufacturers. The union wages and union rules are red herrings. Yes, they make for good talk and … Continue reading
What Are You Quarterbacking Today? Or Are You Getting Things Done Instead?
The hardest position to play in football is quarterback. You have to be an excellent athlete, of course, but also have the intelligence to learn complicated playbooks, manage the clock and show leadership to your team mates. To be a … Continue reading
The Lazy Train (IAD)
Riding the new Aerotrain at Dulles airport right now and noticed an incredibly dumb communication oversight. Rather than have the announcements for the gates recorded in a nice human voice, the train builders elected to use a robot voice. It … Continue reading
Posted in Marketing, Rants, Travel
Tagged communication, Innovation, travel
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Corporate Sports
Go into any office, particularly early in the day once everybody has had a chance to get settled and have their coffee. What do you hear? Keyboards clacking away, punctuated by the periodic click of the mouse as the send … Continue reading
A GOOD Race to the Bottom
It’s been said that you don’t want to be in a business that has the ability to be commoditized. A commodity business lends itself to a race to do just a bit more for just a bit less–a few more … Continue reading
Posted in Leadership, Organization
Tagged leadership, management, organization
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Good Google: A Reorg!
Google recently did some reorganization under Larry Page, raising the visibility of some executives and removing some others. Normally I don’t think too much about the organization of any given company, given that I have no idea how the company … Continue reading
Posted in Leadership, Organization
Tagged Google, leadership, organization
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TSA Twitters Tiger Blood
The fear industry, in the form of the TSA and the Department of Homeland Security is going to get into the social media game. They’ve devised a plan to alert the public about security threats using Twitter and Facebook, among … Continue reading
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