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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: people
The danger of low variance
Low variance is crucial in fields like medicine, rocket launches, and pension fund management. However, seeking deviations from the norm is essential for breakthrough results. Instead of resumes or current figures, reverse order test results may reveal team performance. Cultivating variance fosters growth, while a low variance culture hampers progress. Embrace variance for innovation and growth. Continue reading
Posted in Leadership, Marketing, Organization, Philosophy
Tagged leadership, organization, people, philosophy, testing
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The #1 Ingredient in AdTech “Special Sauce”…
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
Posted in Leadership, Philosophy
Tagged adtech, martech, people, technology
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Profit Maximization, Humanity Minimization
Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged algorithms, Facebook, leadership, people
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Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
Tuesday, 21 March 2017 10:26 am
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Stop Looking to Trade Up Your Employees
I often hear that companies are “bowing to investor pressure” when shutting down lines of business or divesting business units, shedding thousands of jobs in the process. Or that investors “demand” outsourcing or offshoring strategies. Nonsense. Nothing could be further … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged leadership, people, Wall Street
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Your Customers Are Not Consumers
Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading
Posted in Branding, Communications, Marketing
Tagged branding, corporate communications, customers, marketing strategy, people
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Get Them to React, Not Regurgitate
Google’s SVP of HR, Lazlo Block, has revealed that the infamous Google interview questions were a bunch of hooey after all. Turns out when decide to play “stump the interviewee” you’re just stroking your own ego. Further, what type of … Continue reading
Posted in Career, Leadership, Organization, Philosophy
Tagged emotion, eq, Google, interview, iq, leadership skills, people
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