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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Adventures in Winback Direct Mail
Winback direct mail works when done correctly. Here’s an example from Blue Bottle Coffee that could have been so much better. Continue reading
Posted in Analysis, Marketing
Tagged Blue Bottle Coffee
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Digital Flim-Flam: Mode Media Edition
How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading
Posted in Media, Tactics
Tagged digital marketing, digital media, fraud, video
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Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading
Monday, 19 September 2016 1:01 pm
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Pokémon Go: This Year’s Ice Bucket Challenge
Starting roughly, oh, today, marketers and ad agencies will be asked to “do the same thing as Pokémon Go.” Continue reading
Posted in Communications, Marketing, Media, Product Development, Rants, Tactics
Tagged nintento, pet rock, Pokémon Go, social media, viral
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There Are Always Trade-offs
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading
Posted in Career, Leadership, Marketing, Philosophy
Tagged choice, CMO, decisions, marketing, TANSTAAFL
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Utica College Receives $2.5 Million Grant for Athletic Facilities
Originally posted on The Tangerine:
Nicholas Souza, News/Online Editor On Feb. 4, Senator Joseph Griffo and Assemblyman Anthony Brindisi announced that Utica College has been awarded a $2.5 million grant from the state that will be used to make improvements…
Posted in Uncategorized
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Rome New York: Welcome Home
Another good post by Arian Horbovetz, this time on nearby Rome, NY. Wonderful photography and article about another Central New York city you should know more about The Urban Phoenix Preface On January 13th, 2015 I clicked “Publish” on my … Continue reading
Posted in Uncategorized
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(Occam’s) Razor-Sharp Targeting
A straight razor–used properly and with care–can do the job as well (or better) and far more cheaply than one of the newfangled five blade gizmos being sold by the big consumer products companies. Likewise, sometimes the best targeting and … Continue reading
Posted in Communications, Direct Response, Marketing, Media
Tagged advertising, occam's razor, Occam's Targeting
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Nitrocellulose lacquer: the smell of customer service?
If you want to experience outstanding customer service in action, I suggest you visit Wildwood Guitars in Louisville, CO. I took a detour yesterday to visit the famous guitar emporium on a trip to Aspen and was greeted by Senior … Continue reading
Posted in Branding, Customer Care, Guitar, Marketing, Travel
Tagged branding, Colorado, Customer Service, experience, guitar, travel, wildwood guitars
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Full circle: data cards for PMP and programmatic buys!
More proof that even programmatic media needs to be sold, and is not just bought. I received an email from Kantar Media that looks just like the ads I used to see in DM News touting new-to-market files. The email … Continue reading
Posted in Direct Response, Media
Tagged data cards, digital marketing, Kantar Media, PMP, programmatic
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