markpilip
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
Author Archives: markpilip
Not Offensive, Just Stupid
Congratulations to the Giants for their Super Bowl win yesterday. I was also glad to enjoy an entertaining game that kept me interested until the last play. Less entertaining were the GoDaddy ads. They’ve been a one-trick pony for years … Continue reading
Improve Your Super Bowl Ads
When I watch ads during the Super Bowl Big Game, I usually find myself muttering “call to action, call to action” to the point that my wife starts putting away the sharp objects. The amount of air time that’s wasted … Continue reading
Posted in Branding, Marketing
Tagged media, Super Bowl, technology, television
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Building Your Brand with Top Level Domains
Do you have a strong brand name? Wouldn’t you like to own the letters to the “right of the dot?” I think it’s a really good idea to consider it. ICANN recently opened the window for new top level domains–for … Continue reading
Apple’s War Chest
Chunka Mui provides his reasons for Apple to say no to using some of its $100 billion cash as a one-time dividend for shareholders. As a shareholder myself and one that’s been handsomely rewarded by Apple’s focus on the experience, … Continue reading
Posted in Communications, Marketing, Predictions, Product Development
Tagged apple, apple retail stores, chunka mui, dividends, Forbes, Google
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New CEO Uses Corporate Jargon. Stock Falls.
Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading
Posted in Communications, Organization
Tagged CEO, communications, corporate jargon, gobbledygook, heins, jargon, jim balsillie, mike lazaridis, YouTube
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Apple Wins CES
I didn’t go to CES this year and, with any luck, I never will. I think it’s easier to follow the flow of news from outside Las Vegas by watching my RSS feed, Twitter and other social media channels. While … Continue reading
Agile Aspirations for 2012 Inspired by Simon Sinek
A recent post from Peter Saddington on Agile Scout brought Simon Sinek to top of mind, once again. This is an inspiring way to start 2012 and worth a view. Simon’s famous quote is worth republishing here: “The goal is … Continue reading
Posted in Communications, Leadership, Philosophy
Tagged agile, aspirations, Simon Sinek
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#blackoutsopa
SOPA is a lousy bill that hurts innovation, stifles creativity and allows corporations to place roadblocks in the way of the free exchange of information and ideas. Stop SOPA.
Top Posts of 2011
Happy New Year! I’m glad that you’re reading this and that you, and others, have taken the time to visit and comment on some of my posts. I started this site in March 2011, just before I went to SxSW … Continue reading
That Was Quick
Verizon wised up to the errors of their $2 fee even faster than I thought. Within hours of my last post on the topic, they changed their mind. It makes me think they really were using The Real Housewives philosophy of … Continue reading
Posted in Communications, Predictions
Tagged Customer Service, Fees, Pricing, Verizon
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