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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Startups Channel Bob Hacker
And so should you. Most Internet startups probably have not heard of Bob Hacker. And the readers of this blog will either be disciples of his philosophy–perhaps without knowing the name–or have no idea what I’m talking about. Let’s talk … Continue reading
Posted in Direct Response, Marketing
Tagged direct marketing, offer
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How Many Hours?
How many hours did you work last week? How many meetings did you go to? How many sales calls did you make yesterday? It doesn’t matter. As ROWE reminds us in a post, tracking time is insane. The only thing … Continue reading
9-11
Ten years ago today, almost 3,000 people were murdered. One was my friend and Utica College classmate Margaret Echtermann. She was likable, smart and a lot of fun. She was enjoying success in her career and personal life when it … Continue reading
Ideas + Attention = Leadership
We don’t follow titles. We don’t follow companies. We don’t even follow people. We follow ideas. Nobody worth interacting with cares what your rank is, what box you occupy on the org chart, who you work for or what your … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged attention, change, ideas, leadership
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Squier Guitar Collection
Squier Guitar Collection, a set on Flickr. My Labor Day off-topic post. Here’s a few pictures I took today of my mid-late 80’s collection of Squier Stratocasters, all made in Japan. Why Squiers? Well these are the guitars I could … Continue reading
Posted in Uncategorized
Tagged Fender, Squier, Stratocaster
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The Disadvantage is Really an Advantage
Simon Sinek does it again, reminding us that those looking for failings in ourselves or in our companies are looking in the wrong place. It’s too easy to criticize, too easy to Monday-morning quarterback. Cheerleading our strengths and successes often … Continue reading
Posted in Leadership, Philosophy
Tagged advantages, leadership, Simon Sinek, strengths
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The Danger of Now
Now is what you focus on when you don’t have the courage to make big decisions about the future. Now is what makes managers scurry around in a panic , while leaders calmly think about next year. Now is a … Continue reading
Passionate Product Managers
Startups beat large corporations primarily due to a lack of passion. Sure, the large company might have everything one thinks you might need to win in new product development: Capital Development resources Development process But what’s missing is the thing … Continue reading
Fifty Little Cups of Coffee
I’m a continuity direct response marketer. My 10,000 hours were spent testing hypotheses about lists, creative, offers, products and fulfillment methods by doing thousands of univariate and multivariate tests. Each test was, essentially, a small bet of $500 to $50,000. … Continue reading
Posted in Career, Diversity, Entrepreneurship
Tagged direct marketing, Diversity, ideas, product development, testing
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Business = People
“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?
Posted in Branding, Leadership, Philosophy
Tagged communication, Sinek, Why
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