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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: fraud
Where’s the Bottom of the Barrel?
This quote from an un-named programmatic specialist at a media company is telling: If you want our $1 to $2 inventory that’s on the open exchange, we’re glad you are interested in it, but you aren’t going to get much … Continue reading
Posted in digital marketing, fraud, Media
Tagged Digiday, programmatic
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Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media
Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology
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Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
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Buy Digital Directly. No, I’m Not Crazy!
Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading
Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy
Tagged Augustine Fou, digital fraud, digital marketing, P&G, Unilever
2 Comments
Live by the Algorithm, Die by Same
Think your fancy, all-seeing algorithm can’t be gamed? So do the fools at Uber. Unfortunately, it looks like Uber drivers can just switch off the app at once and trigger surge pricing. No complicated competing algorithm, no data scientists needed. Complex … Continue reading
Posted in digital marketing, fraud, Marketing, Philosophy
Tagged algorithms, digital marketing, Uber
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Videri Quam Esse: P&G and Digital Advertising
P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading
Posted in digital marketing, fraud, Marketing, Media, Strategy, Tactics
Tagged digital marketing, duopoly, Facebook, fraud, Google, marketing strategy, P&G, waste
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We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading
Friday, 30 June 2017 3:05 pm
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