…is Russian dressing*.
In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic.
Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because marketing is about people, always.
*Unless it’s Ranch. And if you eat that, it’s between you, your doctor, and your undertaker.
Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.
“Marketing has changed forever” is the gospel according to the fake marketers.
Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out the charlatans for what they are. Fake.
To stiffen your resolve against the onslaught of BS from marketing charlatans, I encourage you to read Mr. Auld’s excellent How the fake marketers used virtue signals to establish credibility…
I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his 80th birthday on April 26th.
In an interview in this month’s Premier Guitar, he describes tuning his guitar quickly when listening to the radio to learn country music songs. The songs were never quite in A440 because everything was tuned to whatever piano was around. The reason for his need to tune quickly to the radio? “We couldn’t afford to buy records.”
That’s a common theme from many of the legendary early stars of rock and roll. They made do with what they had at hand. Though hard work and talent, they shaped rock music with sounds and themes we hear to this day. Check out the video below to see the crowds Mr. Eddy was drawing as he helped start rock and roll. And please read the interview with him in Premier Guitar. Utterly fascinating.
Happy 80th, Duane Eddy!
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher?
You need to know the answers to both questions for your campaigns to be successful.
Not cookies. Not MAIDs. Not devices. Not size of the “graph.” Always think and act in terms of humans FTW.
“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.” Demosthenes
So Dr. Robert Zimmer, president of the University of Chicago, starts his speech “Liberal Arts, Free Expression, and the Demosthenes-Feynman Trap.” Feynman, in character, said it more simply in 1974:
“The first principle is that you must not fool yourself–and you are the easiest person to fool.”
We all have our jobs to do and have ways to do them successfully. Those systems are built upon a series of beliefs. Most of the time, we don’t have to worry about the underlying assumptions upon which are beliefs are built. We just do our jobs.
As Demosthenes and Feynman warn, the hardest thing to avoid is our own self-deception in thought. The commonly accepted ways of doing things might not be right. Those assurances from “experts” might not be based on rigorously-proven and tested underlying assumptions. The only way to know is to ask.
Takeaway: Every once in a while, seek out the skeptic or the Advocatus Diaboli, and ask “why?” And really listen.
It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down:
- The ads you saw on the Super Bowl on Sunday
- The digital ads you saw this morning as you read the news with coffee