Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of security in security cameras made by Hanwha Techwin, which feature the Samsung brand name, among others.
Maybe strangers on the Internet want to watch you undress. It’s definite that strangers on the internet want to use your network and the devices on it to commit ad fraud or mine for cryptocurrency.
You should assume the media you’re buying is being viewed, at least in part, by compromised IoT devices unless proven otherwise.
P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek.
Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right people, in the right place, at the right time.
Could it be that a lot of what we’ve been fed about digital marketing is a crock?
…is Russian dressing*.
In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic.
Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because marketing is about people, always.
*Unless it’s Ranch. And if you eat that, it’s between you, your doctor, and your undertaker.
Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.
“Marketing has changed forever” is the gospel according to the fake marketers.
Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out the charlatans for what they are. Fake.
To stiffen your resolve against the onslaught of BS from marketing charlatans, I encourage you to read Mr. Auld’s excellent How the fake marketers used virtue signals to establish credibility…
I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his 80th birthday on April 26th.
In an interview in this month’s Premier Guitar, he describes tuning his guitar quickly when listening to the radio to learn country music songs. The songs were never quite in A440 because everything was tuned to whatever piano was around. The reason for his need to tune quickly to the radio? “We couldn’t afford to buy records.”
That’s a common theme from many of the legendary early stars of rock and roll. They made do with what they had at hand. Though hard work and talent, they shaped rock music with sounds and themes we hear to this day. Check out the video below to see the crowds Mr. Eddy was drawing as he helped start rock and roll. And please read the interview with him in Premier Guitar. Utterly fascinating.
Happy 80th, Duane Eddy!
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher?
You need to know the answers to both questions for your campaigns to be successful.
Not cookies. Not MAIDs. Not devices. Not size of the “graph.” Always think and act in terms of humans FTW.