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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: product development
Building Marketing Tech Stacks? Forget Fast and Good; Look at Reliability and Schedule
The old engineering adage, “Good, Cheap, Fast. Pick any two,” is a familiar challenge. In reality, bosses often want all three, with “Cheap” meaning “Almost Free” and “Fast” meaning “Tomorrow.” Understanding the Cost/Reliability/Schedule model and its implications early on can help navigate trade-offs in building marketing technology systems. Continue reading
Posted in Philosophy, planning, Strategy, Tactics
Tagged engineering, planning, product development
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Competitors? Meh.
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
Posted in Customer Care, Leadership, Organization, Philosophy, Product Development, Sales
Tagged competition, leadership, product development, sales
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Owning a Position
You can–and should–start with your “why.” Know what your organization stands for and communicate that. But if you want to own a position in the customer’s mind, there’s only one way. Put out a product that does it. Shipping > four … Continue reading
Posted in Marketing, Philosophy, Product Development, Tactics
Tagged positioning, product development, startup
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Don’t Be Blind To Domain Dependence
Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading
Posted in Career, Diversity, Education, Leadership, Organization, Product Development
Tagged Antifragile, product development, Taleb, Volatility
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Do The Best You Can, Not The Best
When we agonize over everything to try to make it “the best” we fool ourselves. There’s no such thing. We are just people and can’t, by definition by perfect and “the best.” When we understand the constraints–time, money, people, technology–and … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged product development, productivity
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What “They” Want Or Think Doesn’t Matter
On his deathbed Steve Jobs told Tim Cook not to worry about what he would do, but instead do what was right for Apple, or so the story goes. A great piece of advice. Now that Steve is dead, what … Continue reading
Posted in Data, Marketing, Product Development
Tagged apple, product development, research, Steve Jobs, Tim Cook
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Vision’s All You’ve Got
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Posted in Branding, Philosophy, Product Development
Tagged product development, strategy, vision, Why
3 Comments
Get Better Before You Start Shouting
Marketing and communications professionals in companies and agencies often get called on the carpet to answer questions about why the product isn’t selling enough to please the executives. At times, it culminates in an agency review or with the termination … Continue reading
Posted in Branding, Communications, Marketing, Product Development
Tagged marketing, product development
2 Comments
Scale and the Unbelievers
There are two things that matter when building great products, movements or companies. They are easy to follow, easy to understand and also incredibly easy for those of us with MBAs and too much corporate experience to screw up. User … Continue reading
Posted in Entrepreneurship, Marketing, Product Development, Strategy
Tagged ideas, Innovation, product development, Simon Sinek
1 Comment
Real Innovation…
…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet. Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to … Continue reading
Posted in Branding, Communications, Leadership, Product Development
Tagged communications, product development, Simon Sinek, Why
1 Comment
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