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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Remember D-Day
There wasn’t anything in today’s news, but today is the 71st anniversary of the beginning of the liberation of Europe. When I wake up, I try to imagine what it must have been like to be a 20 year old … Continue reading
When Nobody Cares About Your Brand…
…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading
Posted in Branding, Communications, Marketing, Philosophy, Sales
Tagged Bob Hoffman, brand, branding, social media
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Big Data: Mostly Tail Numbers
If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading
One Weird CRM Trick From Budget
I just updated my Budget account profile, which only took a few moments. Now, according to this email, it’s going to take Budget up to another three days to update my profile with them. I have no idea what the … Continue reading
Posted in Customer Care
Tagged Budget, CRM, email, marketing automation, PII, privacy
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Social Media: How To Focus On The .02%
Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading
Posted in Analysis, Branding, Marketing, Media
Tagged Bob Hoffman, content marketing, conversations, social media
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Trident Gum: Paying Peanuts and Getting Monkeys?
Think your advertising copy is lousy? It could be worse. You could work for Mondelez. I was standing in line at Walmart–hoping that nobody I knew would notice me there–when I looked up and saw this POP display right over … Continue reading
Posted in Branding, Communications, Marketing, Rants
Tagged copywriting, Mondelez, Project Sprout, Trident
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Utica Callback…
The Urban Phoenix To my followers who are not from Utica, I’m sorry… I just can’t get enough of these Central New Yorkers. They’re pretty awesome. Today I sent out a press release about my latest adventure to a familiar … Continue reading
Posted in Uncategorized
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Consulting and Confirmation Bias
Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading
Posted in Leadership, Strategy
Tagged Bain, bias, Bob Hoffman, chunka mui, consulting, Devil's Advocate, McKinsey
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Utica, New York: A Day of Fun, A Story of Hope
A great article about my hometown with some wonderful photography. Reading this makes me want to hop on a plane and wander through Utica as a visitor, not as a native! The Urban Phoenix So often we think of vacations … Continue reading
Posted in Uncategorized
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Enjoying Undamaged Goods
How much time are you taking to enjoy things as they are? The universe will always be there for somebody to beat on. But we only have so much time to enjoy what we have. Continue reading
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