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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Leadership
The danger of low variance
Low variance is crucial in fields like medicine, rocket launches, and pension fund management. However, seeking deviations from the norm is essential for breakthrough results. Instead of resumes or current figures, reverse order test results may reveal team performance. Cultivating variance fosters growth, while a low variance culture hampers progress. Embrace variance for innovation and growth. Continue reading
Posted in Leadership, Marketing, Organization, Philosophy
Tagged leadership, organization, people, philosophy, testing
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D-Day
Over 180,000 young men jumped, landed, or waded into Europe to remove the evil and tyranny that gripped much of the continent for so many years.
Those young men didn’t consider themselves heroes. They were there to do a job that needed to be done. They hoped that when the job was done, they would go home to begin their lives. Continue reading
Sometimes
Sometimes we manage to get a little work done. Continue reading
Creating a Narrative…
…to explain your numbers is a fool’s game. The story will usually suffer from logical holes that you’ll have to gloss over. (How many times have you heard “we’ll get to that later” to question about a story you’re being … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged communication, corporate communications, leadership, strategy
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Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
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Killing the Paywall
Tom Goodwin’s recent article, “Why making content on the internet free was our biggest mistake… and how to fix it” is required reading for all marketers in publishing. I’ve felt this way for a long time. Mr. Goodwin only wrote … Continue reading
Posted in digital marketing, Leadership, Marketing, Media, Strategy, Tactics
Tagged business model, media, New York Times, paywall, publishing
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D-Day
It’s pitch black, 00:16 hours and you’ve just crash-landed near Caen. You’re in hostile territory, lost, and some of your comrades are already dead and wounded. You’re just 20 years old and have never been in combat. So began D-Day … Continue reading
Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading
Friday, 23 March 2018 8:42 am
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Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
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