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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Philosophy
Out of nowhere, something appears on your radar. You’re not sure how long it’s been there. You can get upset that you never noticed it before, because it might have changed the last decision. Or you can acknowledge that you … Continue reading
Wednesday, 25 October 2017 7:09 am
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Continuity Marketing: Profit or Scale?
I had an interesting discussion on continuity acquisition strategy yesterday, which boiled down to two questions: Do we spend profitability, at break-even, or to penetrate (i.e. at a loss) at the margin? By profit, do we mean gross margin, marketing … Continue reading
Posted in Direct Response, Marketing, Philosophy, Strategy, Tactics
Tagged churn, continuity, modeling, profitability, Retention, subscription
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“Guessing is a Dumb Man’s Job”
I was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand. Tell me if, in the next roughly 32 seconds of this … Continue reading
Posted in Education, Philosophy
Tagged adtech, martech, process, Richard Feynman, science, theory
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Yes to “No”
We marketers are easily distracted by the next shiny thing. If the thing is truly innovative, and truly shiny, it will be there tomorrow or next week or next month. Take care of the here and now. Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged magpie, marketing strategy, tail risk, Warren Buffett
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Social Media: “Testing Ugly Early”
An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading
Posted in Leadership, Media, Philosophy
Tagged leadership, philosophy, social media
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Go “Out There” For Education
Does your company have an internal education system? You probably go there once a year or quarter for the compliance training, and not much else. It probably has some nice introductory music, cute little branded cartoons, and has scored quizzes at … Continue reading
Posted in Education, Philosophy
Tagged adtech, blockchain, digital advertising, education, learning
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Profit Maximization, Humanity Minimization
Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged algorithms, Facebook, leadership, people
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I’ve been a fairly successful continuity marketer, CMO, whatever. As such I’ve got a lot of what I think are good ideas about how to do marketing-type things. But what if I’m just an example of an outlier that’s made it … Continue reading
Monday, 28 August 2017 10:45 pm
Comments Off on Thought Experiment: Am I Just an Example of Survivorship Bias?
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