markpilip
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
Category Archives: Strategy
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
2 Comments
Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading
Thursday, 3 November 2016 11:45 am
Comments Off on Dashboards are Lousy Maps
Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading
Monday, 19 September 2016 1:01 pm
Comments Off on Mistaking Surveillance for Advertising
Consulting and Confirmation Bias
Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading
Posted in Leadership, Strategy
Tagged Bain, bias, Bob Hoffman, chunka mui, consulting, Devil's Advocate, McKinsey
2 Comments
The Only Five Arrows That Matter for The New York Times
This graphic from BI Intelligence showed up in my email yesterday and I took the time to scribble all over it. (I tend to think with a pen in hand.) I found it relevant to my recent post about the … Continue reading
Posted in Analysis, Branding, Marketing, Mobile, Strategy
Tagged Internet Trends, Mary Meeker, mobile, New York Times
Comments Off on The Only Five Arrows That Matter for The New York Times
Innovate Creatively or Die, New York Times
I love the New York Times. I learned how to read newspapers in school, with the Times as the teaching vehicle. What I recall learning: It contains “All the News That’s Fit to Print” The Times always gets the facts … Continue reading
Posted in Analysis, Branding, Marketing, Media, Organization, Strategy
Tagged advertising, Innovation Report, media, New York, New York Times, newspapers, strategy
4 Comments
We Need Action, Not Strategy, Said No Security Expert Ever
Bruce Schneier’s recent post on Al Qaeda’s efforts to create their own encryption software had me shaking my head. They were making a very fundamental error that a lot of companies also make, even though Al Qaeda isn’t organized in … Continue reading
Would You Fire Your Children?
I certainly hope not. Yet how many executives who speak of their company as having a “family” atmosphere think nothing of sacrificing that same family when the numbers are a little short. Oh, it’s explained using all the right terms, … Continue reading
Posted in Career, Leadership, Philosophy, Strategy
Tagged leadership, leadership skills, philosophy, Safety, Simon Sinek
3 Comments
Do The Best You Can, Not The Best
When we agonize over everything to try to make it “the best” we fool ourselves. There’s no such thing. We are just people and can’t, by definition by perfect and “the best.” When we understand the constraints–time, money, people, technology–and … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged product development, productivity
Comments Off on Do The Best You Can, Not The Best
PilipBlog 
You must be logged in to post a comment.