Category Archives: Branding

Your Mission and Vision are Lousy

Posted on Friday, 30 June 2017 7:40 am by markpilip

I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading →

Posted in Branding, Marketing, Philosophy, Product Development, Strategy | Tagged , , | Comments Off on Your Mission and Vision are Lousy

Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop … Continue reading →

Posted on Wednesday, 31 May 2017 11:59 am by markpilip | Comments Off on A Thought Experiment: Lobby Ads

Working with ad exchanges? Do these things. Continue reading →

Posted on Thursday, 11 May 2017 9:00 am by markpilip | Comments Off on Ad Exchange Rules of Thumb

Fairy Tale: “Ads We Want to See”

Posted on Wednesday, 8 March 2017 8:57 am by markpilip

One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading →

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Three Things I Learned From PewDiePie

Posted on Wednesday, 15 February 2017 9:56 am by markpilip

If you have been conned into running influencer marketing campaigns, do you know how every one of those influencers is representing your brand? Have you–not your agency–read every word they’ve posted and every second of video they’ve uploaded? Continue reading →

Posted in Branding, Communications, Marketing, Media, Predictions, Tactics | Tagged , , , , , , , | 1 Comment

We used to call this stuff “advertorials.” It was easily identifiable, except to the most gullible reader, and was usually purchased by the most gullible advertiser. The digital crew call it “native advertising” but it’s the same thing. Two questions: If … Continue reading →

Posted on Tuesday, 14 February 2017 9:52 am by markpilip | 1 Comment

“Audiences” Mostly Aren’t

Posted on Thursday, 9 February 2017 7:28 am by markpilip

Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading →

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Digital Media Transparency. Bravo P&G!

Posted on Thursday, 2 February 2017 10:07 am by markpilip

P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:

Posted in Branding, Marketing, Media, Security | Tagged , , , , , , , , , , | Comments Off on Digital Media Transparency. Bravo P&G!

Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading →

Posted on Monday, 19 September 2016 1:01 pm by markpilip | Comments Off on Mistaking Surveillance for Advertising

Nitrocellulose lacquer: the smell of customer service?

Posted on Tuesday, 23 June 2015 10:16 am by markpilip

If you want to experience outstanding customer service in action, I suggest you visit Wildwood Guitars in Louisville, CO. I took a detour yesterday to visit the famous guitar emporium on a trip to Aspen and was greeted by Senior … Continue reading →

Posted in Branding, Customer Care, Guitar, Marketing, Travel | Tagged , , , , , , | Comments Off on Nitrocellulose lacquer: the smell of customer service?