markpilip
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
Category Archives: Travel
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
2 Comments
Nitrocellulose lacquer: the smell of customer service?
If you want to experience outstanding customer service in action, I suggest you visit Wildwood Guitars in Louisville, CO. I took a detour yesterday to visit the famous guitar emporium on a trip to Aspen and was greeted by Senior … Continue reading
Posted in Branding, Customer Care, Guitar, Marketing, Travel
Tagged branding, Colorado, Customer Service, experience, guitar, travel, wildwood guitars
Comments Off on Nitrocellulose lacquer: the smell of customer service?
Big Data: Mostly Tail Numbers
If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading
Lessons From Saguaro
I spent part of Sunday on a nature hike in Catalina State Park, outside Tucson. Like many visitors, I was in awe of the giant saguaro cacti that formed, in certain locations, a veritable cacti forest. Our guide was extremely … Continue reading
Utica: City With a Warm Heart
My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime. It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading
The Lazy Train (IAD)
Riding the new Aerotrain at Dulles airport right now and noticed an incredibly dumb communication oversight. Rather than have the announcements for the gates recorded in a nice human voice, the train builders elected to use a robot voice. It … Continue reading
Posted in Marketing, Rants, Travel
Tagged communication, Innovation, travel
Comments Off on The Lazy Train (IAD)
TSA Twitters Tiger Blood
The fear industry, in the form of the TSA and the Department of Homeland Security is going to get into the social media game. They’ve devised a plan to alert the public about security threats using Twitter and Facebook, among … Continue reading
A Fear Industry Fail
When you build an industry based on compliance and FUD, is it any wonder that success in that business is hard to come by? It seems as though the TSA rules on what you can bring on board are clear. … Continue reading
PilipBlog 
You must be logged in to post a comment.