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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Author Archives: markpilip
Producers Don’t Work For Public Companies?
Irving Azoff is a “producer” in the true sense of the word–an individual that can create a vision, rally talented people behind it, and execute. And now he’s left Live Nation to go back out again on his own. Why leave … Continue reading
Posted in Career, Leadership, Media
Tagged billboard, Irving Azoff, leadership, Live Nation, music, producer, Ticketmaster
2 Comments
The Best $2 Kimpton Could Spend
I’ve been in Boston and staying at the Hotel Marlowe in Cambridge. It’s a terrific hotel and the rates for Boston aren’t too bad. I’ve been impressed with the Marlowe and Kimpton hotels because of two simple things they did. … Continue reading
Share, Don’t Tell
If you tell me what you have to sell, I’ll ignore you. There are many like you shouting at me all day. If you remind me what I should do, I’ll resent you. When you question my judgement, you question … Continue reading
Do The Best You Can, Not The Best
When we agonize over everything to try to make it “the best” we fool ourselves. There’s no such thing. We are just people and can’t, by definition by perfect and “the best.” When we understand the constraints–time, money, people, technology–and … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged product development, productivity
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What “They” Want Or Think Doesn’t Matter
On his deathbed Steve Jobs told Tim Cook not to worry about what he would do, but instead do what was right for Apple, or so the story goes. A great piece of advice. Now that Steve is dead, what … Continue reading
Posted in Data, Marketing, Product Development
Tagged apple, product development, research, Steve Jobs, Tim Cook
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Recruit The Exceptional
Our leadership skills aren’t as special as we think. We can’t make average talent outstanding. Spend less time managing the average and more time talking with and recruiting the exceptional. Talent and grit win.
Posted in Leadership, Organization, Philosophy
Tagged grit, leadership skills, recruiting, talent
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Communications “Real Housewives” Style
It’s Monday morning and the time when communications professionals around the world are answering urgent executive requests on: Why that tweet (that nobody cares about) was created? Why that blog post (that nobody cares about) got your corporate mission wrong? … Continue reading
Posted in Communications
Tagged communications, Monday
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Vision’s All You’ve Got
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Posted in Branding, Philosophy, Product Development
Tagged product development, strategy, vision, Why
3 Comments
9-11
Eleven years ago today, almost 3,000 people were murdered. One was my friend and Utica College classmate Margaret Echtermann. She was likable, smart and a lot of fun. She was enjoying success in her career and personal life when it abruptly ended. We … Continue reading
Design Your Community
Andrew Chen reminds us this morning to design our community along with our product. This design, as design thinking teaches, should be thoughtful and iterative. The design should not be accidental. Because accidental design is what gets us a customer … Continue reading
Posted in Customer Care, Marketing, Organization, Philosophy
Tagged customers, design, process, thinking
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