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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: digital marketing
Robert De Niro, talking ad weirdness
“Whenever there is any doubt, there is no doubt.” Continue reading
Posted in Analysis, digital marketing, Marketing, Media, Tactics
Tagged advertising, digital media, marketing, performance marketing, Robert De Niro, Ronin
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Fools rush in with AI: Brand safety edition
You’re a damn fool if you rely on the AI in Integral Ad Science or DoubleVerify to protect your ads from running on websites featuring racism, sexism, and far, far worse. See the recent Adalytics report linked below. Caution: There … Continue reading
Posted in AI, digital marketing, Marketing, Media, Strategy, Tactics
Tagged AI, brand safety, digital media, media, publishing
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Killing the Paywall
Tom Goodwin’s recent article, “Why making content on the internet free was our biggest mistake… and how to fix it” is required reading for all marketers in publishing. I’ve felt this way for a long time. Mr. Goodwin only wrote … Continue reading
Posted in digital marketing, Leadership, Marketing, Media, Strategy, Tactics
Tagged business model, media, New York Times, paywall, publishing
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Ads on blogs
I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Tactics
Tagged adtech, advertising, digital marketing, digital media, martech, programmatic, social media, targeting
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Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
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Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
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The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
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Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
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