Category Archives: Media

Why are digital marketing vendors so obsessed with automating the processes involved in advertising? Continue reading →

Posted on Monday, 22 May 2017 12:25 pm by markpilip | Comments Off on Automation and Digital Marketing

Working with ad exchanges? Do these things. Continue reading →

Posted on Thursday, 11 May 2017 9:00 am by markpilip | Comments Off on Ad Exchange Rules of Thumb

Mayan Marketing

Posted on Friday, 21 April 2017 7:15 am by markpilip

“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading →

Posted in Marketing, Media, Philosophy | Tagged , , , , | Comments Off on Mayan Marketing

AdTech Beware: The Rise of the Sophisticated Buyer

Posted on Tuesday, 18 April 2017 7:30 am by markpilip

The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →

Posted in Direct Response, Marketing, Media, Predictions | Tagged , , , , | Comments Off on AdTech Beware: The Rise of the Sophisticated Buyer

In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.

Posted on Wednesday, 12 April 2017 11:07 am by markpilip | Comments Off on 100% Of The Money

Ad Fraud Crash Course

Posted on Thursday, 6 April 2017 12:33 pm by markpilip

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →

Posted in fraud, Marketing, Media, Security | Tagged , , , , , , , , , , , , | Comments Off on Ad Fraud Crash Course

Blockchain vs. Digital Fraud?

Posted on Thursday, 23 March 2017 7:30 am by markpilip

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →

Posted in Marketing, Media | Tagged , , , , , , , | Comments Off on Blockchain vs. Digital Fraud?

Fairy Tale: “Ads We Want to See”

Posted on Wednesday, 8 March 2017 8:57 am by markpilip

One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading →

Posted in Branding, Communications, Marketing, Media, Strategy | Tagged , , , , , , | Comments Off on Fairy Tale: “Ads We Want to See”

Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

Posted on Tuesday, 21 February 2017 2:47 pm by markpilip

If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading →

Posted in Marketing, Media, Social Media Marketing, Tactics | Tagged , , , , | Comments Off on Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading →

Posted on Wednesday, 15 February 2017 12:10 pm by markpilip | Comments Off on Native Advertising: The Laughs Don’t Stop