Tag Archives: programmatic

Who’s Going to Debug Digital Advertising?

Posted on Wednesday, 16 August 2017 11:33 am by markpilip

In Alan Kay’s talk “How To Invent The Future II” he quotes Tony Hoare: “Debugging is  harder than programming, so don’t use all your cleverness to write the program.” The entire digital ecosystem, so incredibly complicated that nobody can tell … Continue reading →

Posted in Data, digital marketing, Marketing, Media | Tagged , , , , , | Comments Off on Who’s Going to Debug Digital Advertising?

Do your DSP(s) have any rebate agreements with ad exchanges or anybody else? If not, great! Is that explicitly laid out in the contracts you have with them, and do you have full audit rights? And if not, why not? … Continue reading →

Posted on Thursday, 20 July 2017 7:07 am by markpilip | Comments Off on DSP Transparency

Print out a page with your ad on it. Put it on the whiteboard and give your buying team a marker and ask them to draw out exactly how that particular ad showed up on that particular website and why. By that, I mean all the names of the ad tech and martech players involved. No looking anything up. Continue reading →

Posted on Wednesday, 19 July 2017 12:41 pm by markpilip | Comments Off on More on Ads.txt

Nobody’s Talking About This ads.txt Problem

Posted on Monday, 10 July 2017 9:16 am by markpilip

As a media buyer, I find myself scratching my head about the IAB’s ads.txt initiative. It’s a good thing, of course. Knowing that somebody selling advertising inventory to you is actually authorized to sell that impression to you is important. … Continue reading →

Posted in Marketing, Media, planning | Tagged , , | Comments Off on Nobody’s Talking About This ads.txt Problem

We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading →

Posted on Friday, 30 June 2017 3:05 pm by markpilip | Comments Off on When Auctions Aren’t Auctions

Ad Fraud Crash Course

Posted on Thursday, 6 April 2017 12:33 pm by markpilip

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →

Posted in fraud, Marketing, Media, Security | Tagged , , , , , , , , , , , , | Comments Off on Ad Fraud Crash Course

Blockchain vs. Digital Fraud?

Posted on Thursday, 23 March 2017 7:30 am by markpilip

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →

Posted in Marketing, Media | Tagged , , , , , , , | Comments Off on Blockchain vs. Digital Fraud?

Gaming AdTech: Easier Than Go Fish

Posted on Sunday, 27 November 2016 9:27 am by markpilip

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading →

Posted in Data, Marketing, Media, Tactics, Uncategorized | Tagged , , , , | Comments Off on Gaming AdTech: Easier Than Go Fish

Still Trust in Big Data?

Posted on Wednesday, 9 November 2016 7:55 am by markpilip

We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading →

Posted in Analysis, Communications, Data, Marketing, Media | Tagged , , , , , , | Comments Off on Still Trust in Big Data?

Full circle: data cards for PMP and programmatic buys!

Posted on Wednesday, 10 June 2015 12:20 pm by markpilip

More proof that even programmatic media needs to be sold, and is not just bought. I received an email from Kantar Media that looks just like the ads I used to see in DM News touting new-to-market files. The email … Continue reading →

Posted in Direct Response, Media | Tagged , , , , | Comments Off on Full circle: data cards for PMP and programmatic buys!