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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Communications
Who Are You?
Being self aware is good for us as leaders, and it’s good for us collectively as corporations. Not every company is a Silicon Valley startup. Nor does every company have a patent wall that can deflect competition. Yet many companies … Continue reading
Posted in Communications, Organization, Philosophy
Tagged financials, Hong Kong, ROE
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Apple’s War Chest
Chunka Mui provides his reasons for Apple to say no to using some of its $100 billion cash as a one-time dividend for shareholders. As a shareholder myself and one that’s been handsomely rewarded by Apple’s focus on the experience, … Continue reading
Posted in Communications, Marketing, Predictions, Product Development
Tagged apple, apple retail stores, chunka mui, dividends, Forbes, Google
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New CEO Uses Corporate Jargon. Stock Falls.
Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading
Posted in Communications, Organization
Tagged CEO, communications, corporate jargon, gobbledygook, heins, jargon, jim balsillie, mike lazaridis, YouTube
2 Comments
Agile Aspirations for 2012 Inspired by Simon Sinek
A recent post from Peter Saddington on Agile Scout brought Simon Sinek to top of mind, once again. This is an inspiring way to start 2012 and worth a view. Simon’s famous quote is worth republishing here: “The goal is … Continue reading
Posted in Communications, Leadership, Philosophy
Tagged agile, aspirations, Simon Sinek
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That Was Quick
Verizon wised up to the errors of their $2 fee even faster than I thought. Within hours of my last post on the topic, they changed their mind. It makes me think they really were using The Real Housewives philosophy of … Continue reading
Posted in Communications, Predictions
Tagged Customer Service, Fees, Pricing, Verizon
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Verizon Faceplants on $2 Fee
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
Posted in Communications, Customer Care, Predictions
Tagged Customer Service, Fees, predictions, Pricing
1 Comment
Six Trends for Communicators and Marketers
What’s happening now and in 2012 that will impact marketers and communicators? Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.
Posted in Communications, Marketing, Predictions
Tagged forecast, Neustar, predictions, trends
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Resolved: Become Awesome in Excel in 2012
My career wouldn’t be what it is without my strength in Excel. I had the good fortune to work for a company that required strong Excel (originally Lotus 1-2-3) skills. You had to become very proficient in spreadsheets and analysis … Continue reading
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
Kill Gobbledygook With Fire and Better Writing
Nothing muddies communication more than gobbledygook and business jargon. Say what you mean and you are more likely to be understood. There’s no excuse for using long words and complex sentence construction. If you seek to be understood, then write … Continue reading
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