Category Archives: Security

Next week, as you’re doing your annual IT work for parents, in-laws, aunts and uncles, take a few minutes and talk about protecting privacy and improving their cybersecurity. This Motherboard article, recommended by Bruce Schneier, is a great place to … Continue reading →

Posted on Thursday, 16 November 2017 8:38 am by markpilip | Comments Off on Thanksgiving Project: Security and Privacy

Looks like some of the shady players in adtech (a large group from which to choose) are resorting to social engineering to get around ads.txt. What should you add to ads.txt? Nothing. By the way, I think an ads.txt file … Continue reading →

Posted on Thursday, 2 November 2017 9:12 am by markpilip | Comments Off on Adtech Social Engineering

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Posted on Tuesday, 6 June 2017 7:18 am by markpilip | Comments Off on Occam’s Bots

When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading →

Posted on Tuesday, 2 May 2017 7:36 am by markpilip | Comments Off on Assume Fraud Is Worse

Ad Fraud Crash Course

Posted on Thursday, 6 April 2017 12:33 pm by markpilip

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →

Posted in fraud, Marketing, Media, Security | Tagged , , , , , , , , , , , , | Comments Off on Ad Fraud Crash Course

Digital Media Transparency. Bravo P&G!

Posted on Thursday, 2 February 2017 10:07 am by markpilip

P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:

Posted in Branding, Marketing, Media, Security | Tagged , , , , , , , , , , | Comments Off on Digital Media Transparency. Bravo P&G!

Building Blockchains of Trust

Posted on Wednesday, 31 December 2014 10:50 am by markpilip

I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading →

Posted in Organization, Privacy, Security | Tagged , , , , , , , | Comments Off on Building Blockchains of Trust

OODA Loops for Incident Response, Marketing, and Communication…

Posted on Friday, 14 November 2014 9:53 am by markpilip

Succeeding in cybersecurity means getting inside the other guy’s OODA loop. Good essay by Bruce Schneier. I’ve used the OODA loop (mostly) accidentally and intentionally for years. Here’s how you can apply it to multichannel marketing. Why not “get inside … Continue reading →

Posted in Communications, Security | Tagged , , | Comments Off on OODA Loops for Incident Response, Marketing, and Communication…

We Need Action, Not Strategy, Said No Security Expert Ever

Posted on Tuesday, 20 May 2014 9:30 am by markpilip

Bruce Schneier’s recent post on Al Qaeda’s efforts to create their own encryption software had me shaking my head. They were making a very fundamental error that a lot of companies also make, even though Al Qaeda isn’t organized in … Continue reading →

Posted in Marketing, Privacy, Security, Strategy | Tagged , , , , , , , | Comments Off on We Need Action, Not Strategy, Said No Security Expert Ever

My Morning As A Product

Posted on Tuesday, 6 May 2014 9:18 am by markpilip

I’ve been tracked over 700 times in just 5 minutes. That’s not including what the NSA is tracking about me. It’s just the count of the number of times Facebook has “called home” to various tracking services in the few … Continue reading →

Posted in Analysis, Data, Media, Privacy, Security | Tagged , , , | 1 Comment