Category Archives: Social Media Marketing

Your Facebook Rebate

Posted on Monday, 16 July 2018 10:27 am by markpilip

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading →

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The Forgotten Boolean NOT

Posted on Tuesday, 3 April 2018 9:02 am by markpilip

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading →

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Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading →

Posted on Friday, 23 March 2018 8:42 am by markpilip | Comments Off on Were You the Same in 2014?

Media Whitewash

Posted on Wednesday, 21 February 2018 8:29 am by markpilip

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading →

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Unilever Drains the Digital Swamp?

Posted on Monday, 12 February 2018 8:40 am by markpilip

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading →

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Bots in the Walled Garden!

Posted on Friday, 29 September 2017 10:17 am by markpilip

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading →

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Guitar Effects: Two Legends and a Sale

Posted on Friday, 1 September 2017 9:12 am by markpilip

My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading →

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Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

Posted on Tuesday, 21 February 2017 2:47 pm by markpilip

If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading →

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