Category Archives: Marketing

>$5 CPM for This? YouTube Head-Scratcher

Posted on Monday, 1 January 2018 11:06 am by markpilip

I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that  a fairly recent video of a guitar I purchased generated $6.19 … Continue reading →

Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy | Tagged , , , , , , , , , , | Comments Off on >$5 CPM for This? YouTube Head-Scratcher

As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!

Posted on Wednesday, 27 December 2017 8:42 am by markpilip | Comments Off on Humans Still Go To Malls

Justifying the Weird

Posted on Thursday, 7 December 2017 8:30 am by markpilip

What’s the success rate for people trying to evade marketing surveillance on the web? I think it’s zero. Check out the story of Ross William Ulbricht AKA “Dread Pirate Roberts” of Silk Road infamy. He was alleged to be responsible … Continue reading →

Posted in Data, digital marketing, fraud, Marketing, Media, Security | Tagged , , , , , | Comments Off on Justifying the Weird

I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading →

Posted on Friday, 1 December 2017 9:16 am by markpilip | Comments Off on Dealing With Dump Money

Déjà Vu: The Partner Curse

Posted on Thursday, 30 November 2017 9:13 am by markpilip

I’m sure you’ve read about Hyphbot, but if you haven’t, here’s a good piece at The Drum which you should read. In the article, this line from Jay Stevens, the Adform CRO, hit me: “Premium publishers, like the FT are … Continue reading →

Posted in Branding, digital marketing, fraud, Marketing, Media, Sales, Tactics | Tagged , , , , , | Comments Off on Déjà Vu: The Partner Curse

Your Holiday Season Mission: Customer Acquisition

Posted on Wednesday, 29 November 2017 10:17 am by markpilip

We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading →

Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics | Tagged , , , , , , , | Comments Off on Your Holiday Season Mission: Customer Acquisition

When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.

Posted on Tuesday, 28 November 2017 7:54 am by markpilip | Comments Off on Data-driven?

Black Friday Narrative: The Retail Apocalypse (The Data Says…)

Posted on Tuesday, 21 November 2017 9:41 am by markpilip

I was searching Linkedin last evening and read a comment from somebody about how “Black Friday sales have been down the last few years.” The comment came with no facts to back the assertion, and it fit neatly into the … Continue reading →

Posted in Data, Marketing, Media | Tagged , , , , | Comments Off on Black Friday Narrative: The Retail Apocalypse (The Data Says…)

GroupM Shines Light on Middlemen

Posted on Wednesday, 15 November 2017 8:05 am by markpilip

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading →

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , , | Comments Off on GroupM Shines Light on Middlemen

Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, … Continue reading →

Posted on Monday, 13 November 2017 1:30 pm by markpilip | Comments Off on Peer-to-Peer Disinformation