Category Archives: Philosophy

Be The Solution

Posted on Monday, 29 January 2018 9:16 am by markpilip

We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading →

Posted in Communications, digital marketing, Education, Marketing, Philosophy | Tagged , , , | Comments Off on Be The Solution

Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading →

Posted on Friday, 26 January 2018 8:29 am by markpilip | Comments Off on Remove Tracking Pixels, Secure Your Data

Digital Marketing Tips From El Al

Posted on Wednesday, 24 January 2018 8:57 am by markpilip

El Al airlines has never been bombed and only hijacked once. This in spite of being a constant target for well-funded and persistent criminals. An enviable track record. How do they do it? Isaac Yeffet, El Al’s former head of … Continue reading →

Posted in Data, digital marketing, fraud, Media, Philosophy, planning, Security, Strategy | Tagged , , , , , , , | Comments Off on Digital Marketing Tips From El Al

…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.

Posted on Wednesday, 24 January 2018 7:10 am by markpilip | Comments Off on No Real Marketer Wants Their Budget Increased…

Immigrants and Education

Posted on Monday, 15 January 2018 9:04 am by markpilip

“Як школа?”is something asked repeatedly of me by my grandparents growing up. The question–“how’s school?”–wasn’t just about whether I was getting A’s. Although the grade was important, the question really was “are you learning?” I found myself thinking about that … Continue reading →

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Let’s Market to Humans in 2018

Posted on Friday, 29 December 2017 9:36 am by markpilip

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Direct Response, fraud, Leadership, Media, Philosophy, Predictions, Privacy, Strategy | Tagged , , , , , , | Comments Off on Let’s Market to Humans in 2018

I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading →

Posted on Friday, 1 December 2017 9:16 am by markpilip | Comments Off on Dealing With Dump Money

When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.

Posted on Tuesday, 28 November 2017 7:54 am by markpilip | Comments Off on Data-driven?

GroupM Shines Light on Middlemen

Posted on Wednesday, 15 November 2017 8:05 am by markpilip

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading →

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , , | Comments Off on GroupM Shines Light on Middlemen

Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, … Continue reading →

Posted on Monday, 13 November 2017 1:30 pm by markpilip | Comments Off on Peer-to-Peer Disinformation