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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: fraud
Fake News Root Cause: Digital Advertisers
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
Posted in fraud, Leadership, Marketing, Philosophy, Rants
Tagged adtech, Digiday, digital marketing, fake news, fraud, journalism, New York Times
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When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading
Tuesday, 2 May 2017 7:36 am
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Rise of the Bot: Organic Traffic is “Over”
You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading
Posted in Marketing, Uncategorized
Tagged AdExchanger, bots, fraud, IVT, NHT, Topix
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Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
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Oracles Mark Ritson & Bob Hoffman
The solution is not to buy more adtech or add more to your tech stack. It’s getting back to basics. The answer is practicing proper marketing science. It’s not that hard and you’ll notice that none of it starts with “audiences”: Continue reading
Posted in Marketing, Media
Tagged Bob Hoffman, digital marketing, digital media, fraud, Mark Ritson, P&G
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Publish The Denominator, Google.
You might have seen Google patting itself on the back today for taking down 1.7 billion ads–2X last year’s total!–that violated the company’s policies. The problem, like most digital media hype and nonsense, is that they didn’t bother to publish … Continue reading
Posted in Communications, Data, Media, Rants
Tagged digital marketing, fraud, Google, malvertising
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Gaming AdTech: Easier Than Go Fish
How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading
Posted in Data, Marketing, Media, Tactics, Uncategorized
Tagged adtech, digital marketing, fraud, online advertising, programmatic
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Where’s the Digital Tear Sheet?
Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading
Posted in Communications, Direct Response, Marketing, Media
Tagged advertising, business insider, digital marketing, digital media, fraud, magpie
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