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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Strategy
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
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Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
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It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading
Tuesday, 6 February 2018 8:52 am
Comments Off on Name Those Ads
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Friday, 26 January 2018 8:29 am
Comments Off on Remove Tracking Pixels, Secure Your Data
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
Wednesday, 24 January 2018 7:10 am
Comments Off on No Real Marketer Wants Their Budget Increased…
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking
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>$5 CPM for This? YouTube Head-Scratcher
I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that a fairly recent video of a guitar I purchased generated $6.19 … Continue reading
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